LOGIC & BRANCHING

Send every visitor down the right path.

Don’t ask irrelevant questions. Use conditional logic to skip steps, jump sections, or show custom results based on previous answers.

Branching Rules
IF Skin Type is "Oily"
Jump to: Oil Control Routine
IF Skin Type is "Dry"
Jump to: Hydration Routine
+ Add Rule

Why it matters

Solve the core challenges of lead generation.

Simple "If/Then" rules

Set up complex flows using plain English rules.

Skip irrelevant steps

Keep completion rates high by only showing what matters to the user.

Outcome mapping

Route users to different success pages or offers based on their unique profile.

Built for growth teams

SaaS Marketers

Sales Routing

Send enterprise leads to a calendar booking, and small leads to a self-serve checkout.

Consultants

Personalized Content

Show specific advice or resources based on the user’s struggle.

Sales Teams

Segmentation

Tag users as "Beginner", "Intermediate", or "Advanced" in your CRM.

Frequently Asked Questions

Is logic hard to set up?

We use a simple rule builder (If Answer is X, Jump to Y) that is easy to learn.

Can I have multiple outcomes?

Yes, you can define as many unique result pages as you need.

Does logic work on mobile?

Yes, the end-user experience is seamless on any device.