Custom weighting
Give more points to high-intent answers (e.g. "Ready to buy now").
LEAD SCORING
Identify your hottest leads instantly.
Not all leads are equal. Assign point values to answers to calculate a "Readiness Score" and prioritize your sales team’s time.
Why it matters
Solve the core challenges of lead generation.
Visual bands
Automatically categorize scores into Cold, Warm, or Hot segments.
Actionable data
Pass the score and segment to your CRM for targeted routing.
How it works
Get started in minutes with our simple three-step process.
1
Define your scoring criteria
Assign point values to different answer choices based on lead quality signals.
2
Set up score bands
Create segments like Cold (0-39), Warm (40-69), and Hot (70-100).
3
Route leads automatically
Send high-scoring leads to sales, low-scoring leads to nurture sequences.
Why teams choose us
Real results from real users. Here's what you can expect.
50% more efficiency
Prioritize sales effort
Focus your team's time on leads most likely to convert.
3x better qualification
Reduce unqualified calls
Filter out tire-kickers before they waste your sales team's time.
Objective scoring
Data-driven decisions
Make routing decisions based on data, not gut feelings.
Customer Testimonial
Lead scoring transformed our sales process. We went from chasing every lead to focusing only on the ones most likely to buy.
JW
Jennifer Walsh
Revenue Operations, CloudFirst
Saved 10 hours/week
Everything you need
Powerful features designed to help you succeed.
Custom point values
Assign positive or negative points to any answer option.
Visual score bands
See leads categorized as Cold, Warm, or Hot at a glance.
CRM score sync
Pass the lead score directly to HubSpot, Salesforce, or any CRM.
Conditional routing
Set up different actions based on score thresholds.
Built for growth teams
Sales Leaders
Budget Qualification
Assign negative points for low budget answers to filter out unqualified leads.
B2B Marketers
Urgency Tracking
Boost the score for users who need a solution "This week".
Agencies
Fit Assessment
Score based on how well their needs match your product features.
Frequently Asked Questions
- Is scoring visible to the user?
- You can choose to show it (as a result) or keep it internal.
- Can I adjust scores later?
- Scoring rules apply to new submissions. Old leads retain their original score.
- What is a good score?
- It depends on your scale, but we recommend a 0-100 range for simplicity.