Riddle is great for publishing interactive quizzes. LeadsBuddha focuses on one thing: turning those quizzes into predictable, high-quality leads with AI, logic, and built-in analytics.
AI-first quiz funnels with built-in logic, analytics, and lead scoring — optimized for B2B and high-intent leads.
Mature quiz maker with flexible formats and publishing options for engagement-focused campaigns.
Draft questions and logic from a single prompt
Native AI generator drafts quiz titles, questions, lead forms, and basic logic from a single prompt.
Requires manual question writing or templates; AI generation not the core focus.
Route users to different questions based on answers
Visual rules and per-question logic designed for qualification and routing to next steps.
Supports conditional logic, but tuned more for outcomes/score displays than full lead funnels.
View, filter, and manage leads directly in the app
Unified inbox with status tags (Hot, Warm, New), filters and per-lead details.
Lead capture primarily exported to external tools; inbox-style view less central.
Score leads based on answers and behavior
Native scoring engine to assign points and categorize leads (Hot/Warm/Cold) automatically.
Scoring usually configured via external CRM or marketing tools.
Track views, starts, completions, and conversions
Full funnel analytics: views, starts, completions, and conversion rates per question.
Detailed stats, but often separate from individual lead profiles.
Copy your best questions into our AI generator.
Let AI add scoring logic and refined hooks.
Swap the embed code and see conversions rise.
Tip: Run both tools on different landing pages with the same ad spend to compare CPA directly.
Stop just engaging users and start qualifying them.